Universities · 2017 to 2026
Teaching
I have taught in English since 2017: marketing, strategy, management, research methods, privacy and digital ethics, and AI in business, at the University of St Andrews, Erasmus University Rotterdam, Leiden University, Vilnius University, the University of Minho and Lusíada University of Porto. At Erasmus, students rated clarity of explanation and helpfulness at 5.7 out of 6; at Vilnius, where I coordinated the Management module, 84.6 per cent of the cohort chose the highest category for clear assessment criteria. The full evaluation reports are available on request, and a current CV is below.
Posts
- Assistant Professor in Management2023–2026
Lusíada University of Porto
- Guest Assistant Professor2021–2024
School of Economics and Management, University of Minho
- Assistant Professor in ManagementFebruary to August 2023
Leiden University Law School
Marketing Management, Consumer Behaviour, Marketing Strategy.
- Postdoctoral researcher and lecturer2021–2023
Erasmus University Rotterdam
Four Horizon 2020 and Horizon Europe projects (ASHVIN, BIM-SPEED, SPATIAL, REINCARNATE) on digitalisation, privacy and AI in the built environment. Teaching: Research Methods; Branding; Privacy, Digitalisation and Ethics; master’s thesis supervision.
- Visiting Lecturer2020–2023
Vilnius University
Coordinator of the Management module (5 ECTS, 50 contact hours, hybrid, in English); also Strategic Management, Strategic Marketing and AI in Business; thesis supervision.
- Teaching Assistant2017–2021
University of St Andrews
Management and Societies (undergraduate management and marketing).
Evaluation results
Erasmus University Rotterdam, Privacy, Ethics and Social Impacts, 2021–22, twelve respondents: lecturer mean 5.4 out of 6; clarity 5.7; helpfulness 5.7; organisation 5.6; participation 5.6.
Source: EvaSys course evaluation report, Erasmus University Rotterdam, 2022.
Vilnius University, Management, 2021, twenty-six respondents: 84.6 per cent chose the highest category for clear assessment criteria and for efforts to engage students; 76.9 per cent for overall teaching quality.
Source: Vilnius University student survey, 2021.
The full evaluation reports are available on request.
Download the CV (PDF). Current academic CV, PDF, under 1 MB. Updated October 2026.