Researcher on decision-making with AI and chief operating officer of A&J Education Group. PhD, University of St Andrews.
An academic record and an executive one, kept side by side since 2020.
Thirteen years on two tracks
Keep scrolling to move through the years.
Research
Six peer-reviewed papers since 2023, and four Horizon projects at Erasmus University Rotterdam.
I study how people decide what to share with technology, and what they let it do for them.
The decision to disclose
What people will give data-driven systems, and at what price. My doctoral work was set in Milton Keynes, where the council asks people who cycle to work to share their route data through an app: 61 cyclists discussed a request of that kind in ten focus groups. The next step is discrete-choice experiments that vary the reward, the risk and how the benefit is described.
Relying on advice from machines
How far people follow an AI adviser, and whether they notice when a fluent system is wrong. A manuscript on anthropomorphism and chatbot adoption is under review; the experiments now in design vary how humanlike the adviser is and plant an error in an otherwise sound recommendation.
After the assistance is withdrawn
What people can still do on their own once the AI is taken away. The design is a repeated-task experiment whose main outcome is performance after the assistance stops.
Six papers since 2023
Teaching
Six universities in four countries, since 2017.
I have taught in English since 2017: marketing, strategy, management, research methods, privacy and digital ethics, and AI in business.
What students said
Erasmus University Rotterdam, official evaluation of Privacy, Ethics and Social Impacts: 12 students, on a scale of 1 to 6. At Vilnius University, 84.6% of 26 students chose the top category for clear assessment criteria.
Leadership
Chief operating officer and partner of A&J Education Group since 2020.
Seven-figure profit in four years, without outside investment.
- Since 2020
- Chief operating officer and partner, A&J Education Group, the London-based education company behind A&J Education and A&J School
- To 2031
- WASC accreditation of A&J School, which I led
- 2024
- The King’s Award for Enterprise (International Trade), received by A&J School
- Since 2017
- AI adoption projects in companies, and since 2025 as consultancy work. The most recent programme trained 49 employees of a Portuguese logistics group
Languages and service
- 2023
- Core Programming Committee, Computers, Privacy and Data Protection conference (CPDP), Brussels
- Talks
- Cornell Tech, Vrije Universiteit Brussel and Católica Lisbon
- Coaching
- I also coach secondary-school students one to one