About
I work at the meeting point of developmental psychology and intelligent systems — but the road to that intersection ran through more places than one.
The question that runs through everything
My questions have always been about what happens to a person inside the situations they grow up in. Which conditions help a young person become themselves, and which conditions quietly arrange them into something else. That single question — phrased many different ways across the years — is what holds my work together.
Training
I came to psychology because the questions I cared about most — about identity, attention, how families work, how children learn what to fear and what to want — were not being asked, with the same patience, anywhere else. I trained in health psychology at the University of Strathclyde, and then in consumer analytics at the University of Leeds. The two were not as far apart as they sound. I wanted to read the same human questions through different lenses: clinical and behavioural on one side, data-driven on the other, where the situation a person is inside is itself made of information.
My PhD at the University of St Andrews — on Human Behaviour and Intelligent Systems — was the place where those threads had to come together. I spent four years working on the psychological logic of systems that learn from people and respond to them: what those systems do well, where they erode the conditions they depend on, and what a developmental account of agency looks like when much of a young person’s environment is now algorithmic.
A&J Education
Out of that work came A&J Education, the coaching and educational programme I now lead. A&J takes seriously what the research keeps showing — that children become themselves through the steady, predictable presence of adults who know how to think about them — and tries to build the conditions for that, in a way that is workable for modern families. In 2024 the programme was recognised by King Charles III, which was both unexpected and a useful sign that the substance of the work travels.
Writing and research
Alongside the practice, I write — long essays, mostly, on what is happening to children’s interior lives now that those lives are also data. The journal on this site collects that writing. I publish peer-reviewed work in journals including Studies in Higher Education, Surveillance & Society, and venues on human-computer interaction; the research page lists the full set. A longer project, a book, is underway and will arrive in its own time.
Where I live, how I work
I split my time between London and Porto. The two cities are different enough that they correct one another — London for the conversation, Porto for the longer view and the work itself. I see clients, I write, I teach when the audience is the right one, and I try to keep the rest of the week free for thinking.
If you have arrived here for the research, the publications page is the right place. For the writing, the journal. For everything else, the contact page reaches me directly.
Find me elsewhere
Education
- PhD, University of St Andrews — Human Behaviour and Intelligent Systems
- MSc Health Psychology, University of Strathclyde
- MSc Consumer Analytics, University of Leeds
Short biography for press
Dr Jorge Pereira Campos is a researcher and writer on adolescent development inside algorithmic environments. He holds a PhD from the University of St Andrews on Human Behaviour and Intelligent Systems, and leads A&J Education — the coaching and educational programme recognised by King Charles III in 2024. His peer-reviewed work appears in Studies in Higher Education, Surveillance & Society, and journals on Human-Computer Interaction. He divides his time between London and Porto.
Approx. 75 words. Pasteable as supplied. Three lengths and a downloadable portrait are on the press page.
For media enquiries, see contact.