Dr Jorge Pereira Campos

The psychology of decision-making with AI.

Researcher and author; chief operating officer and partner, A&J Group.

London · Porto · Geneva

1
A sentence, half written by a machine
What I really think about this book is that it explores themes of identity and belonging. In conclusion, it is a testament to the human spirit.
What I really think about this book is that it explores themes of identity and belonging. In conclusion, it is a testament to the human spirit.
Our strategy for next year is to leverage AI to drive growth across all business units, synergistically.
Looking for a present for my wife, maybe something people like you also bought, now with free next-day delivery.
Attributed to A student, 02:14, the night before
Attributed to A student, 02:14, the night before
Attributed to A manager, Monday, 08:57
Attributed to A shopper, Sunday, 21:05
Autocomplete, accepted with Tab
Your words 8 · The machine’s 18

Recent essays

These essays are about how AI is changing the way people learn and decide. I write them for parents, teachers and managers.

When the Watcher Became the Confidant
Essay, June 2026 · 9 min
A Question, Five Years Later
Essay, April 2026 · 4 min
The Social Media Verdict Got It Half Right.
Essay, March 2026 · 9 min
I Think We’re Blaming the Wrong Thing for Anxious Kids
Essay, March 2026 · 6 min

Letters arrive when an essay is finished, never more than one a fortnight.

Research on AI and decision-making

I study how people decide what to share with technology, and what they let it do for them.

Publications Teaching

Leadership

Since 2020 I have helped run an education company, and since 2025 I have led AI adoption projects in other companies.

Coming of Age in the AI Era

A book about adolescents growing up with AI.